Our project team is equipped with a diverse set of skills gained from all sectors of the signage and display industries, from bespoke, fabricated signage to large-format digital printing, corporate branding and implementation to graphic design and product innovation.
Synergy will appoint a project manager, whose skills best suit the needs of the project and who will manage your project from Concept to Completion. We will be with you every step of the way from the first conceptual idea through to site installation. We manage every part of your journey smoothly and in reality are extension of your own team.
Our overall approach to wayfinding and sign design consultancy is to:
- Complement the architecture and interior design of the building
- Maximise the use of sustainable materials
- Where appropriate maximise the potential of revenue generating outlets
Exceed the basic requirements of the Equality Act or other local codes
- Enhance the pleasure of a visit for all visitors and staff
- Maximise the value of the available budget
- Implement and endorse brand standards
All wayfinding and sign design projects are different, however we have found that the following staged plan sets out a useful structured approach. The details within each stage of planning, consulting and designing will change depending on the type of project and the stage of development.
- Hold a start-up meeting
- Conduct user interviews and focus group meetings
- Undertake site surveys to understand operational requirements and demands
- Analyse pedestrian and vehicular traffic routes
- Address any contractual or practical issues
- Discuss a manufacturing and installation budget and possible work phasing..
- Propose a strategy for the wayfinding scheme
- Develop an outline of the types of signs that will be needed
- Establish the design goals for the wayfinding scheme And n there’s human behaviour.
- Consider critical decision points and key locations requiring a sign
- Plot each sign location on a plan
- Create a first draft database schedule of all signs to contain texts, sizes and sign types
- Prepare preliminary fabrication and installation costs in
- Prepare design intent drawings for all sign types
- Create final sign layouts, elevation
- Complete final sign location plans and schedule.
- Produce 2 sets of samples which will be used for benchmarking, during the manufacturing phase.
- Select key sign types and explore design alternatives – typography, colour, materials and content
- Investigate alternatives to content and visual vocabulary
- Agree wayfinding design direction
- Develop the approved schematic design to resolve details of typography, colour, materials and fixings
- Finalise designs for each sign type and get client approval
- Finalise manufacture and installation budget inn
- Purchase materials and book any specialist finishing processes
- Prepare cutting files from approved artwork files.
- Print, machine and fabricate all signage elements.
- Paint, powder coat or specialist finishing.
- Sign assembly.
- Check and pack.
- Prepare project specific RAMS and submit to Client for approval.
- Organise specialist access equipment.
- Toolbox talk with installation team.
- Site induction.
- Install signage.
- Client sign off.
GET IN TOUCH
If you have a project you would like to discuss, use the form below to get in touch, or call us on